What Are Google AdWords and the Mystery Some People Call Pay-Per-Click?

Earn Money from Adwords

Google AdWords are advertising systems that allow marketers to display ads in Google search results that link to their respective sites. These advertisements contain specific keywords that display ads according to search results.

Google Adwords consider the audience for particular sites and accordingly display ads. Thus, advertisers targeting specific audiences make effective use of Google AdWords. However, unlike traditional advertising, the company does not pay Google for advertising its site. Instead, it pays to individuals for clicking their advertisements.

Important Perspectives of Google AdWords:

1. Positioning of Ads:

Google AdWords allow advertisers to bid and determine the amount they will pay an individual for each click. Thus, there is no set price which AdWords charge for ads. The bidding is based on keywords that connect to the company's ads. Google will display ads of the company whose keywords have the highest bid, at the top near the sponsored links.

However, bidding is not the only factor, which determines the positioning of ads. It also depends on how effective the ads are. An effective ad is likely to attract more public resulting in more number of clicks.

2. Search Engine Optimization:

Search engine optimization is the biggest advantage for Internet users willing to earn money and Google AdWords promotes this feature of online business.

Advertisers need to create an account on Google and produce ads that act as links in the Google search engine. Advertisers then earn money each time an individual clicks on these ads. Thus, search engine optimization is the basis of AdWords, both, for Internet users as well as marketers.

3. Marketing Tool:

Companies use direct marketing tools such as TV commercials, billboards and magazines to survive in the competition. AdWords is also a direct marketing tool through which marketers attract new customers.

Companies strive to create ads that get the right position and attract a larger community to their sites. Therefore, many companies appoint marketing professionals, who consider the product and study the entire ad campaign. Advertisers effectively use AdWords to estimate profits and hence, the amount of investment that the campaign requires.

Learn about ways to make money online with these simple tips about how to profit online ... Great FREE report on Google Pay-Per-Click and other marketing methods!

Article Source: http://EzineArticles.com/?expert=Christopher_Stigson

Earn Money from Adwords

How To Earn Money Using Google AdWords - Tools And Tips

Earn Money from Adwords

Do you want to know how to earn money using Google AdWords? Learning to effectively use Google AdWords can exponentially increase your profit margin online. Here are some effective methods that will help your business and profits quickly grow.

A) The Money Making Process

With each new Internet user comes a new potential prospect to advertise your services or products to. Never in the history of advertising has there been such an effective marketing tool as Google AdWords. Why is this? Two words. Instant Advertising.

With Google AdWords it is quite simple to setup your ad campaign. All that remains after you have a product or service to advertise is signing up for an AdWords account. Only a few clicks later, and bang...millions of potential prospects will instantly see your ad.

B) How To Make A Buck Or Two

When learning how to earn money using Google AdWords, it's important to realize the need to drive highly targeted traffic to your site. AdWords is a perfect advertising tool for this.

What methods should you employ when composing a Google ad?

• The headline must grab the attention of your prospect
• The remaining ad lines must quickly describe product benefits and create a call to action
• The url (domain) name should be related to your business or product

If you can make these 3 things work together, then you'll have a good ad. Over time, you'll learn to adjust certain words to create a higher click through rate (CTR), which is the percentage of people who click on your ad when they search for the keyword or keywords that your ad is optimized for.

As your CTR continues to increase, Google will allow you to pay less for your ads.

Before you write your ad you must think as a consumer, NOT a seller. Ask yourself these questions:

• What keywords will my prospects be using to search for my product?
• How much will they be willing to pay?
• What kinds of benefits are they looking for in a product?

Answering these questions before you write your ads is very important. This will allow you to predict the mindset of your buyer which can save you lots of time and money.

C) The Ultimate Objective

When mastering the art of how to earn money using Google AdWords it's important not to lose sight of the two most basic elements:

• Write a good ad that people will click on
• Make sure your landing page both excites the prospect to buy and matches the ad you have written.

Most Google AdWords newbies forget to make sure that their sales page matches the ad that precedes it. What does this mean? Basically, make an effort to see that the page you direct people to naturally corresponds with the ad description buyers will click on. Don't write an ad about improving your golf swing and then send them to a sales page for discount golf clubs.

Ultimately your online success will come down to you marketing your product or opportunity effectively. Driving targeted traffic to your site is the key to success.

About The Author:

Justin Michael is a top mentor in the home business industry and devotes his time and energy to helping others generate a 6-figure income working from home.

For information on how you can take control of your financial situation and achieve great wealth online, visit Justin at Perfect Wealth Formula or you may reach him at:
Email: seahawkmarketing@gmail.com

Article Source: http://EzineArticles.com/?expert=Justin_Michael

Earn Money from Adwords